Warning: in_array() expects parameter 2 to be array, string given in /home1/wasko/public_html/welcomesocialmedia.com/wp-content/plugins/wordpress-mobile-pack/frontend/sections/show-rel.php on line 49

Warning: array_intersect(): Argument #2 is not an array in /home1/wasko/public_html/welcomesocialmedia.com/wp-content/plugins/wordpress-mobile-pack/frontend/sections/show-rel.php on line 54
   /   5 Star Reputation  /   Reputation Marketing for Art Galleries | 16 Reasons

Reputation Marketing for Art Galleries | 16 Reasons

gallery-header

16 REASONS FOR BUILDING A GOOD ONLINE REPUTATION AND BEING VISIBLE ON SOCIAL MEDIA IS VITAL FOR GALLERIES

Internet marketing has been very helpful to art galleries. It’s a medium of connecting buyers and sellers as well as art galleries. The display of a high quality artwork online promotes the sale of a given artwork. Nevertheless, online presence could ruin the reputation of an artist or art gallery if not managed well.

REASON 1:
THE IMPORTANCE OF ONLINE REPUTATION

In most cases, the collector of a given artwork must have seen the artwork online before any purchase is made. It is very important that the owner of the art gallery update his or her blog with information about the artworks. If the artist or the dealer is having less information on his or her blog, the customer will feel insecure and could result in lack of trust even if the artwork is an authentic one. Hence, building a good web reputation is vital, especially to compete with other dealers.

REASON 2:
MAJOR CHALLENGES FOR GALLERIES

Art dealers are very careful when it comes to uploading their artwork online. Advertising their artwork online could make their buyer lose confidence in them thus, leading to loss of sales.
In spite of this, galleries still have to make their artists’ work visible to prospective buyers. This can be achieved by creating a forum where clients would be able to access the images and information pertaining to the artworks.

REASON 3:
UNIQUE TARGETED AUDIENCES

Art dealers build a lasting relationship with their clients in different manners. It could be through handshakes, personal relationships, chatting both physically and online. Art dealers operate differently. Most art dealers search the web for galleries and artists before making any deal.

REASON 4:
UNIQUE HIGH QUALITY ARTWORK

Most artworks are expensive due to their uniqueness and qualities. As a result of this, only few people bid for them. For instance, only about three to five collectors could afford an artwork that is worth millions of dollars. On the other hand, only few people would be interested in buying $5000 artwork made by upcoming artists. Since there is low demand for a multi million dollar artworks from established artists as well as low price artworks of high qualities by rising artists, there is need to create an online presence.

STEPS TO BUILD AN ONLINE REPUTATION

REASON 5:
UNIQUE CHALLENGES GALLERIES FACE

Since the art world protects the interest of both the buyer and the seller, galleries do not make the mistake of putting all their artworks online. This could actually put their reputation is a mess.

Ways of creating an online presence and reasons for its creation

• ENABLES COMPETITORS TO VIEW YOUR WORK
Since customers get to see the artworks online before purchasing, it’s therefore important to upload these artworks online to enable potential buyers to see them and compare the price with other similar artworks. With this, competitors such as other galleries as well as potential customers have the opportunity to negotiate with you.

REASON 6:
UPDATE LIMITED INFORMATION

Although customers view your artwork online as well as compare the prices with other similar artworks from other artists, it’s not advisable to make a sale of the artwork online. Detailed information about the artwork as well as the terms should only be discussed in the art gallery.

• CONTEMPORARY DEALER
If an exhibition comes up and you decide to put up your artwork for public view, it’s very possible that none of your artwork would be sold. This can make buyers lose interest in you and consequently destroying your reputation.

• SECONDARY MARKET
There are cases whereby some pieces of artworks are sold differently from the main piece. In this case, the artists do not want the main gallery to know that it is on sale. However, if a gallery owner posts such on social media, it will affect the relationship between the artist and the gallery owner.

REASON 7:
3 IMPORTANT REASONS GALLERIES NEED TO BE ONLINE

Despite the challenges or problems associated with publicizing artworks online, there are many benefits attached to having your artworks online.

Firstly, it enables your inventions to be seen by people who are interested in them.

Secondly, in this modern world where virtually everything is on internet, there is need to display your inventions online in order to compete with other artists.

Most buyers surf the internet for artworks that is pleasing to them. If they eventually see any one that they are interested in, they contact the buyer and negotiate with them. The trend has gone so far that art galleries now spend lots of resources on educating artists and clients explaining the advantages, the history and the exclusivity of an artwork.
Buyers can also make some researches on artnet.com to make sure that they are getting a fair price on a given artwork.

• WHY GOOGLE SEARCH?
Google is a search engine which is extensively used by people to browse information online. Art collectors use google to source information on artworks. This enables the clients to be able to see the prices of each artwork and also negotiate with the artist. Supposing your piece appears on the first page, it will convince the buyers that you are an expert and a reliable artist.

• WHY SHARING IMAGES AND VIDEOS?
With the popularity of Instagram, Tumblr and Pinterest, it is very easy for people to view your artworks online. People now easily share their pictures and videos on these platforms. Artists should seize this opportunity and share the images and videos of their artworks on these platforms as well. This can help to generate more traffics and even leads to sales of your artworks.

• WHAT… MORE COMPETITION
Many years ago, only few galleries could sell artworks directly to clients. Sales of artwork are no longer limited to few art galleries. Artworks have now gained a global recognition and there are many ways available for buyers to purchase artworks.

There are now many galleries all over the world which specializes in artworks, especially on upcoming artists, photography, prints, blue chip, secondary market, local artists, etc.

Many dealers now buy directly from art houses. Auction sites like Ebay and Amazon are in the fine art market as well. They might not be a big competitor yet, but they are already making a huge impact in the world of art.

IMPORTANCE OF ONLINE REPUTATION - Despite the challenges or problems associated with publicizing artworks online, there are many benefits attached to having your artworks online

REASON 8:
WHY ART GALLERY ARE CONSOLIDATING?

The art world is constantly increasing in popularity. It’s no surprise to see six or more art galleries in a city. With this, it’s easy for a gallery to gain popularity and develop a good brand reputation.

Large galleries with so many branches both locally and internationally, coupled with their online presence, helps to build their reputation globally. On the other hand, small galleries with strong online presence, has the capability to compete with the large galleries.

REASON 9:
HOW TO BUILD AN ONLINE REPUTATION SAFELY

In order to have a good internet reputation, art galleries need expertise to manage their web for them. Building online presence takes a lot of time, effort and experience to attain. Therefore, for an art gallery to have a positive internet reputation, it must be handled by professionals and do what it promises.

The blog posts of an art gallery should be updated regularly with rich contents that are related to art. Creating a strong positive online presence is very vital to the growth of an art gallery.
Make sure you avoid putting unnecessary and boring content like the galleries tweeting, “Be sure to check out the new show.” It doesn’t contribute to building an online reputation.

REASON 10:
WHAT EXACTLY IS ONLINE REPUTATION MARKETING FOR ART GALLERIES

Online reputation management is any means of getting an artwork available on the internet in the manner that affects the gallery in a positive way. It includes blog posts about the gallery, tweets, Instagram, Pinterest or even Facebook likes.

But online reputation management also goes beyond social media. It is an overall strategy that is a combination of search engine optimization, content creation, as well as social media if done with the aim of making the gallery highly visible. More importantly, it also communicates trust, expertise, and the impression of the dealer.

REASON 11:
ONLINE REPUTATION: HOW SHOULD THE GALLERY BE PERCEIVED BY YOUR CUSTOMERS

Who exactly are the clients of the gallery and how does the gallery want to be perceived by them?
It all depends on the kind of people the gallery is targeting or dealing with. If the gallery is dealing with wealthy collectors of artworks, then the gallery’s approach should be made simple, formal and in this case lesser conversation should occur here.

On the other hand, if the gallery is focusing on young collectors, it’s more preferable to have more conversation with them in a fun-like manner. However, online reputation of any gallery should concentrate on the dealer’s targeted audience as well as its mission.

REASON 12:
ONLINE REPUTATION MARKETING GOALS: BUILD MARKET AND MANAGE

There are basically two goals of online reputation management which are as follows:

1. Build a positive online presence
The blog or the web pages of a gallery should contain detailed information about their artworks and articles related to their artworks. It should also contain as much images as possible to add to the beauty and liveliness of the blog. Art collectors trust a gallery that have a positive and active online presence. They turn the collector on and possibly make them buy from such art gallery and can even recommend it to their friends and families.

2. Remove any negative information about you from the web
Peradventure there is a negative post about your gallery on the web, the best thing to do is to suppress it as soon as possible. Although it’s very difficult to delete a blog post, but you can make it unnoticed by people.

The best alternative is to flood the web with good contents about your gallery. You can do this by blogging, creating images and videos about your gallery and sharing them on social media. Since about 95% of searches occur on the first page, people can only view your recent posts while the negative posts remains buried.

UNIQUE TARGETED AUDIENCES

REASON 13:
STEPS TO BUILD AN ONLINE REPUTATION

Search engine optimization basics
Having your gallery appear on the first page of Google is very important. Search engine optimization helps the gallery to be easily found by Google.

The presence of the art gallery on the first page enables potential buyers to easily see your gallery, and this can result to increase in sales. It also makes buyers to trust your gallery the more having the confidence that it’s a reputable one. Below are some basic tips.

The key catch phrase of a gallery is determined by the gallery’s mission, type of artists, and the class of collectors. The secret is that if an unrealistic term like “Contemporary art,” is used, it would be very difficult to get your gallery on the first page of google. The reason is that you are referring to contemporary art in general.

It’s advisable to use a more realistic terms like “Contemporary art NYC,” or “Jeff Koons print’s”. It is required that you work with a developer or professional to help you with the search engine optimization techniques. You can do this by adding the information about your gallery in the “About” button and add them to meta tags and titles to each page. Then, update it on all social media platform.

REASON 14
CREATION OF QUALITY CONTENT

The best way to build traffic in your blog is to write engaging and compelling articles that is related to your gallery. Make sure to update your visitors on recent happenings and tips at regular intervals.
Visual information such as photos and videos should be uploaded to YouTube or Vimeo.

Informative and interesting but concise blog posts, that is related to art should be updated always to get the attention of both old and new visitors. This will help get your gallery popular and then result in more sales.

REASON 14:
SOCIAL MEDIA SOLUTIONS FOR ART GALLERY

The next thing to do after the content is created is to share it on social media platforms. It’s important to develop platforms on popular social media. Twitter, Facebook, Instagram, Linkedln, Pinterest, Tumblr are top media to build your online reputation. If you constantly update information about your gallery as well as writing compelling art-related articles on these platforms, there is high chance that your gallery will be seen on the first page of Google.

REASON 15:
ONLINE REPUTATION MANAGEMENT EXAMPLE FOR A GALLERY

One of the ways to go about this, is to record all recent happenings at the gallery. For instance, if there is any show happening at the gallery, it’s important to record and photograph all the entire process. Write blog on the artist’s new invention and upload them on your blog site, Instagram, Facebook and other social media.

Give reasons why you think that your artwork is unique, and why you think it’s important that your audience need to purchase them. Try to make the blog posts brief, concise, interesting and highly informative. This will attract more viewers as well as making your old visitors to continue visiting.

REASON 16:
FINAL THOUGHT

The goal of than online reputation management is to get people to know more about your gallery, become popular among all other galleries, build a brand name, build trust and show high level of expertise. This will ultimately lead to more sales and more fans.